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Broilers & Our Breeds

Broiler chickens are raised in large, open or climate-controlled houses, where they roam, explore, eat, and commune with other chickens.

A broiler is a chicken that is bred and raised specifically for meat production. Most commercial broilers reach slaughter weight between 32 and 34 days. Typical broilers have white feathers and yellowish skin.

Management of ventilation, housing, stocking density and in-house procedures must be evaluated regularly to support good welfare of the flock.

The demand for chicken in South Africa is very high and it is the most consumed meat in South Africa.

Broilers are usually grown as mixed-sex flocks in large broiler houses under intensive conditions. Broiler behaviour is modified by the environment, and alters as the broilers’ age and bodyweight rapidly increase.

Chickens are omnivores and modern broilers are given access to a special diet of high protein feed, usually delivered via an automated feeding system. This is combined with artificial lighting conditions to stimulate eating and growth to achieve the desired body weight.

Internationally, the commercial production of broiler chickens for meat consumption is a highly industrialised process.

Our Breeds

Ross 308 Chicken Breed

Ross 308

Ross chickens have been bred using Ross genetics, a quality broiler breeder brand that offers chickens that are very well suited to the South African meat market. The Ross breed offers consistent performance and the versatility to meet a wide range of end-product requirements. Ross is widely considered a breed of choice for the global poultry industry.

Arbor Acres Breed

Arbor Acres

Arbor Acres is well known as one of the oldest and trusted names in the poultry industry and forms part of the Aviagen commercial brands. Arbor Acres products have been developed to serve the demands of markets around the world through a progressive breeding and selection program and Arbor Acres offers a good processing yield and excellent broiler performance.

COBB500 Chicken breed

COBB 500

The COBB 500 is one of the most sought-after day-old broilers in the global market. Cobb breed chickens are ideal for both whole and cut-up portions and offers growers high performance. A Cobb broiler is feed efficient and offers a good growth rate.

A Cobb broiler chickens standing in hen house